WEAR: The Perfect Fashion App for Asian Street Style

There’s an obsession for street style that’s equal to, if not more sought after, than high fashion brands, perhaps for the simple reason of accessibility alone. It’s like the metaphoric girl next door. She’s funny, has a personality, and carries a great conversation compared to the ethereal celebrity figures that seem sometimes out of touch with reality. Most of us cannot afford name brand from head to toe. Mind you, nor does name brand head to toe equate to good fashion and street style sense.

Searching street style trends on Pinterest and Tumblr, like coffee and checking email, are daily morning routines for any avid fashion guru. The only issue is, street style gurus have access to pieces not so affordable to the average Jane or Joe. And so many resort to going after looks that mimic styles with more accessible lower name brands. Perhaps that is why Japanese street style in its rebellious and boutique nature is, in all senses of the word, kind of great. First of all, clothing pieces are bought mostly from small clothing stores that carry their own unique pieces. People do not deck themselves out in name brands but may integrate one or two expensive pieces into their “coordinates”. And most importantly, you can probably pull these outfits together with items that you already have. Style is how you wear clothing, not who or what you wear.

The app that we’re obsessed over is WEAR, Japan’s leading fashion look book uploaded by over 3 million (and growing) users. WEAR offers settings that allow you to set your location where it’ll send you daily looks from your specified area however, as of now ,due to the heavy usage in Japan, Korea, and Taiwan, it’s best to set your location to one of the these cities. With the app, you get an insider look at what real people are really wearing with sections for Men, Women, and Children.